Key responsibilities include, but are not limited to:

Strategic & Operational Deliverables

• Execute a comprehensive global social media strategy aligned with Fiji Airways' brand goals.
• Manage the day-to-day operations across platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) for Fiji Airways, Fiji Link, and the Aviation Academy.
• Stay ahead of platform innovations, AI-powered tools, and cultural trends to ensure a creative, social-first approach that keeps the Fiji Airways brand relevant and engaging.

Content Planning & Production

• Build and own a comprehensive monthly content calendar aligned with brand strategy, seasonal campaigns, and Fiji Airways product pillars.
• Responsible for the creation, curation, and publishing of high-end social media content that reflects the brand's tone, voice, and values.
• Tailor content to local cultures and audience preferences.

Customer Community & Disruption Management

• Oversee daily social activity, community engagement, sentiment, and working along the customer care & PR Team to ensure timely, tone-appropriate responses to customer inquiries and feedback.

Influencer & Partnerships

• Establish and cultivate influencer relationships, to expand brand reach and enhance authenticity across target markets.
• Activate influencers, tourism boards, airports, media, and hospitality partners to amplify campaigns and drive User generated content (UGC) and improve conversions.
• Track influencer ROI and program impact.

Campaign Execution & Collaboration

• Ensure the successful execution of social media marketing campaigns aligned with commercial objectives such as promotions, network launches, sponsorships through the use of campaign specific content.
• Coordinate assigned activations with tourism boards, global airport teams, and partner brands to expand reach across target markets that will drive revenue and brand awareness.
• Blend organic and paid campaigns, ensuring content optimization and performance.

Performance & Reporting

• Use analytics platforms (Sprout Social, Meta Business Suite, GA) to track performance, sentiment, and ROI.
• Deliver monthly reports to relevant internal stakeholders (PR, Customer Care, Digital Marketing, People & Performance) with insights, trend analysis, and recommendations to improve effectiveness and decision making.

    Qualifications, Skills & Experience

• Bachelor's degree in marketing, Communications, Media, or related field.
• 6-8+ years' experience in social media, digital marketing, or content strategy-preferably within travel, airline, or global brand environments.
• Proven capability in leveraging social media for revenue generation and brand awareness.
• Proven ability to lead multi platform social media strategies and influencer programs globally.
• Experience with multimedia content production: photo, video, design, storytelling is preferred.
• Established personal brand that naturally aligns with Fiji Airways.
• Excellent report writing skills required, with the ability to analyze data, present findings clearly, and tailor content for diverse audiences including senior management and internal stakeholders.
• Skilled with AI driven tools, social listening, analytics dashboards, and paid media strategies.
• Excellent writing, creative direction, stakeholder collaboration, and crisis response skills.
• Experience managing customer engagement or social care teams.
• Familiarity with global and regional social ecosystems and trends.